Marketing

• Brand Usage
• Brand Voice
• Color Pallette
• Typography
• Branded Elements
• Brand Application
• Logo Usage
• Imagery Guidelines
• Photo & Video Use
• Marketing Materials
• Tone Dos and Dont's
• Tagline Suggestions
• Social Media & PR
• Quality & Compliance Monitoring

Brand Usage

• Drop Your Shot™ is the primary brand; licensee may use “by [Company Name]” format.

• Must follow visual-hierarchy and color rules in Brand Kit.

• Non-compliance = material breach.

Brand Voice

• Tone: Confident, playful, energetic — with a touch of golf swagger.

• Style: Casual but clever. Avoid jargon, use plain language with clever hooks.

• Messaging Pillars:

  • Precision Meets Fun – "Every drop counts."

  • Tournament-Ready Entertainment – “Take your event to new heights.”

  • Built for the Pros – "Trusted by drone operators. Loved by golfers."

  • Simple. Spectacular. Scalable. – "One ball. One shot. One winner."

Color Pallette

Based on the gradient and theme you provided:

• Primary Blue: #518CB2 – Confidence, clarity

• Highlight Red: #DA3C3E – Energy, action

• Slate Gray: #556365 – Balance, modern tech

• Off-White: #F3F4F6 – Clean background

• Gradient: Use as a background or border highlight for digital/print pieces

Typography

Primary Typeface: Montserrat (Bold + Regular)

• Headers: Montserrat Bold, ALL CAPS

• Body: Montserrat Regular or Medium

• Usage: Consistent letter-spacing, no underlines

Alternate Web Font: Roboto (for compatibility)

Branded Elements

• Drop Zone Flag/Tent: Must include logo and color gradient

• Scorecards or Leaderboards: Use branded headers and primary palette

• Merchandise: Hats, shirts, bags should use logo lockup and palette

• Printed Materials: Flyers, sponsor signs, and booth signage must follow typography and color guidelines

Brand Application

• Microsite or Landing Page

• Email Marketing Templates

• Social Media Posts (Instagram, Facebook, LinkedIn)

• Event Booth Banners

• YouTube Intros/Overlays

• Stickers & Swag

Logo Usage

• Primary logo: The official “Drop Your Shot” logo with drone and ball elements.

• Secondary mark: A simplified icon version (e.g., drone silhouette + falling ball).

• Clear space: Always maintain at least the height of the "D" around all edges.

• Minimum size: Do not display logo smaller than 1" wide in print or 100px digital.

• Do not:

  • Stretch, skew, or rotate the logo

  • Add drop shadows or outlines

  • Change the brand colors outside approved palette

Imagery Guidelines

• Show excitement and action (e.g., ball mid-air, crowd watching, close drops)

• Prefer shots that show drones in action, especially over golf holes

• Capture branded signage (Drop Zone signs, tents, banners)

• No blurry, dark, or low-res images

• Use foam balls and real event footage whenever possible

Photo & Video Use

• Access national media library for pre-approved B-roll.

• Submit 3–5 event photos or a highlight clip per event.

• Must include logo / watermark and official tags.

Marketing Materials

• Use only official templates (flyers, A-frames, banners).

• Submit new designs for approval at brand@dropyourshot.com
  

• Replace outdated materials within 60 days of new release.

Tone Dos and Dont's

Do:

• Use excitement and golf-related humor

• Speak directly to the tournament audience

• Highlight the drone-powered wow factor

Don't:

• Overuse drone jargon (e.g., payload, multirotor, gimbal)

• Get too technical — this is entertainment!

• Sound like a corporate brochure

Tagline Suggestions

• “One Shot. One Winner.”

• “Where Precision Drops Meet Golf Glory.”

• “Drop It Like It’s Hot.”

• “Golf Gets a Lift.”

Social Media & PR

• Tag @DropYourShotOfficial and use approved hashtags.

• Obtain approval for paid ads or sponsor posts.

• Media inquiries → press@dropyourshot.com.
  

• Follow crisis-communication protocol for incidents.

Quality & Compliance Monitoring

• Annual Part 107 and insurance verification.

• Event logs maintained locally.

• Random spot reviews and feedback checks.

• Corrective action and probation options for issues.