# Marketing

# Brand Usage

- *Drop Your Shot™* is the **primary brand**; licensee may use “by \[Company Name\]” format.
- Must follow visual-hierarchy and color rules in Brand Kit.
- Non-compliance = material breach.

# Brand Voice

- **Tone**: Confident, playful, energetic — with a touch of golf swagger.
- **Style**: Casual but clever. Avoid jargon, use plain language with clever hooks.
- **Messaging Pillars**:
    
    
    - **Precision Meets Fun** – "Every drop counts."
    - **Tournament-Ready Entertainment** – “Take your event to new heights.”
    - **Built for the Pros** – "Trusted by drone operators. Loved by golfers."
    - **Simple. Spectacular. Scalable.** – "One ball. One shot. One winner."

# Color Pallette

Based on the gradient and theme you provided:

- **Primary Blue**: `#518CB2` – Confidence, clarity
- **Highlight Red**: `#DA3C3E` – Energy, action
- **Slate Gray**: `#556365` – Balance, modern tech
- **Off-White**: `#F3F4F6` – Clean background
- **Gradient**: Use as a background or border highlight for digital/print pieces

# Typography

**Primary Typeface**: Montserrat (Bold + Regular)

- Headers: Montserrat Bold, ALL CAPS
- Body: Montserrat Regular or Medium
- Usage: Consistent letter-spacing, no underlines

**Alternate Web Font**: Roboto (for compatibility)

# Branded Elements

- **Drop Zone Flag/Tent**: Must include logo and color gradient
- **Scorecards or Leaderboards**: Use branded headers and primary palette
- **Merchandise**: Hats, shirts, bags should use logo lockup and palette
- **Printed Materials**: Flyers, sponsor signs, and booth signage must follow typography and color guidelines

# Brand Application

- Microsite or Landing Page
- Email Marketing Templates
- Social Media Posts (Instagram, Facebook, LinkedIn)
- Event Booth Banners
- YouTube Intros/Overlays
- Stickers & Swag

# Logo Usage

- Primary logo: The official “Drop Your Shot” logo with drone and ball elements.
- Secondary mark: A simplified icon version (e.g., drone silhouette + falling ball).
- Clear space: Always maintain at least the height of the "D" around all edges.
- Minimum size: Do not display logo smaller than 1" wide in print or 100px digital.
- Do not:
    
    
    - Stretch, skew, or rotate the logo
    - Add drop shadows or outlines
    - Change the brand colors outside approved palette

# Imagery Guidelines

- Show excitement and action (e.g., ball mid-air, crowd watching, close drops)
- Prefer shots that show **drones in action**, especially over golf holes
- Capture branded signage (Drop Zone signs, tents, banners)
- No blurry, dark, or low-res images
- Use foam balls and real event footage whenever possible

# Photo & Video Use

- Access national media library for pre-approved B-roll.
- Submit 3–5 event photos or a highlight clip per event.
- Must include logo / watermark and official tags.

# Marketing Materials

- Use only official templates (flyers, A-frames, banners).
- Submit new designs for approval at <a class="decorated-link cursor-pointer" data-end="6404" data-start="6382" rel="noopener">brand@dropyourshot.com</a>
- Replace outdated materials within 60 days of new release.

# Tone Dos and Dont's

**Do:**

- Use excitement and golf-related humor
- Speak directly to the tournament audience
- Highlight the drone-powered wow factor

**Don't:**

- Overuse drone jargon (e.g., payload, multirotor, gimbal)
- Get too technical — this is entertainment!
- Sound like a corporate brochure

# Tagline Suggestions

- “One Shot. One Winner.”
- “Where Precision Drops Meet Golf Glory.”
- “Drop It Like It’s Hot.”
- “Golf Gets a Lift.”

# Social Media & PR

- Tag @DropYourShotOfficial and use approved hashtags.
- Obtain approval for paid ads or sponsor posts.
- Media inquiries → <a class="decorated-link cursor-pointer" data-end="7067" data-start="7045" rel="noopener">press@dropyourshot.com.</a>
- Follow crisis-communication protocol for incidents.

# Quality & Compliance Monitoring

- Annual Part 107 and insurance verification.
- Event logs maintained locally.
- Random spot reviews and feedback checks.
- Corrective action and probation options for issues.