Marketing & Licensing

Marketing

Brand Usage
Drop Your Shot™ is the primary brand; licensee may use “by [Company Name]” format.
Must follow visual-hierarchy and color rules in Brand Kit.
Non-compliance = material breach.

Brand Voice
Tone: Confident, playful, energetic — with a touch of golf swagger.
Style: Casual but clever. Avoid jargon, use plain language with clever hooks.
Messaging Pillars:
Precision Meets Fun – "Every drop counts."
Tournament-Ready Entertainment – “Take your event to new heights.”
Built for the Pros – "Trusted by drone operators. Loved by golfers."
Simple. Spectacular. Scalable. – "One ball. One shot. One winner."

Color Pallette
Based on the gradient and theme you provided:
Primary Blue: 
#518CB2 – Confidence, clarity
Highlight Red: 
#DA3C3E – Energy, action
Slate Gray: 
#556365 – Balance, modern tech
Off-White: 
#F3F4F6 – Clean background
Gradient: Use as a background or border highlight for digital/print pieces

Typography
Primary Typeface: Montserrat (Bold + Regular)
Headers: Montserrat Bold, ALL CAPS
Body: Montserrat Regular or Medium
Usage: Consistent letter-spacing, no underlines
Alternate Web Font: Roboto (for compatibility)

Branded Elements
Drop Zone Flag/Tent: Must include logo and color gradient
Scorecards or Leaderboards: Use branded headers and primary palette
Merchandise: Hats, shirts, bags should use logo lockup and palette
Printed Materials: Flyers, sponsor signs, and booth signage must follow typography and color guidelines

Brand Application
Microsite or Landing Page
Email Marketing Templates
Social Media Posts (Instagram, Facebook, LinkedIn)
Event Booth Banners
YouTube Intros/Overlays
Stickers & Swag

Logo Usage
Primary logo: The official “Drop Your Shot” logo with drone and ball elements.
Secondary mark: A simplified icon version (e.g., drone silhouette + falling ball).
Clear space: Always maintain at least the height of the "D" around all edges.
Minimum size: Do not display logo smaller than 1" wide in print or 100px digital.
Do not:
Stretch, skew, or rotate the logo
Add drop shadows or outlines
Change the brand colors outside approved palette

Imagery Guidelines
Show excitement and action (e.g., ball mid-air, crowd watching, close drops)
Prefer shots that show drones in action, especially over golf holes
Capture branded signage (Drop Zone signs, tents, banners)
No blurry, dark, or low-res images
Use foam balls and real event footage whenever possible

Photo & Video Use
Access national media library for pre-approved B-roll.
Submit 3–5 event photos or a highlight clip per event.
Must include logo / watermark and official tags.

Marketing Materials
Use only official templates (flyers, A-frames, banners).
Submit new designs for approval at brand@dropyourshot.com
Replace outdated materials within 60 days of new release.

Tone Dos and Dont's
Do:
Use excitement and golf-related humor
Speak directly to the tournament audience
Highlight the drone-powered wow factor
Don't:
Overuse drone jargon (e.g., payload, multirotor, gimbal)
Get too technical — this is entertainment!
Sound like a corporate brochure

Tagline Suggestions
“One Shot. One Winner.”
“Where Precision Drops Meet Golf Glory.”
“Drop It Like It’s Hot.”
“Golf Gets a Lift.”

Social Media & PR
Tag @DropYourShotOfficial and use approved hashtags.
Obtain approval for paid ads or sponsor posts.
Media inquiries → press@dropyourshot.com.
Follow crisis-communication protocol for incidents.

Quality & Compliance Monitoring
Annual Part 107 and insurance verification.
Event logs maintained locally.
Random spot reviews and feedback checks.
Corrective action and probation options for issues.

Licensing

License Model
One-time buy-in, perpetual license.
Annual compliance attestation (no revenue tracking).
Optional paid updates & support.

Compliance Agreement
Licensee signs acknowledgment form covering:
operational safety, brand usage, media conduct, and legal ownership.
(See Appendix C for signature page.)

Licensee Agreement Form


Violations & Revocation
Minor: 14-day correction window.
Major Safety: Immediate suspension.
Reputational / Trademark: Immediate revocation.
Post-Termination: Cease brand use within 10 business days; no similar service for 24 months.
Appeals: 7-day window for written appeal; final decision within 10 days.

Sales Process for Trade Organizations