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Brand Voice
Tone: Confident, playful, energetic — with a touch of golf swagger. Style: Casual but clever. Avoid jargon, use plain language with clever hooks. Messaging Pillars: Precision Meets Fun – "Every drop counts." Tournament-Ready Entertainme...
The Big Drop™
Performed before tournament kickoff near the clubhouse or putting green. Drone carries 150 + numbered balls and releases them simultaneously. Closest ball to the hole wins; variations may include colored-ball prizes. Creates a dramatic, photo-worthy spectac...
The Drone Shot™
Hosted on a designated par-5 hole. Players purchase a chance to pilot a small drone toward the green and drop a ball when time expires. Combines skill, luck, and high-tech excitement while raising funds for the event.
Outline
Purpose: Evaluate performance and drive consistent improvement. Objectives: Safety, Customer Satisfaction, Brand Consistency, Growth. KPIs: Event count, participant ratings, incident rate, social reach. Feedback Methods: Organizer surveys, Q...
Introduction
Welcome to Drop Your Shot™, the premier drone-powered golf-tournament experience. This manual defines the operational standards, safety procedures, and brand practices that ensure consistent, safe, and memorable events across all regions. All operators and li...
Licensee Agreement Form
Appendix A: Pre-Flight Checklist
Appendix B: Emergency Procedures
Appendix C: Compliance Form
Appendix D: Scripts & Announcements
Appendix E: Post-Event Surveys
Appendix F: Annual Compliance Form
Appendix G: Brand Kit Quick Reference
Mission
To bring innovation, excitement, and connection to golf tournaments through engaging drone experiences that unite players, sponsors, and spectators.
Logo Usage
Primary logo: The official “Drop Your Shot” logo with drone and ball elements. Secondary mark: A simplified icon version (e.g., drone silhouette + falling ball). Clear space: Always maintain at least the height of the "D" around all edges. M...
Color Pallette
Based on the gradient and theme you provided: Primary Blue: #518CB2 – Confidence, clarity Highlight Red: #DA3C3E – Energy, action Slate Gray: #556365 – Balance, modern tech Off-White: #F3F4F6 – Clean background Gradient: Use as a backg...
Typography
Primary Typeface: Montserrat (Bold + Regular) Headers: Montserrat Bold, ALL CAPS Body: Montserrat Regular or Medium Usage: Consistent letter-spacing, no underlines Alternate Web Font: Roboto (for compatibility)
Imagery Guidelines
Show excitement and action (e.g., ball mid-air, crowd watching, close drops) Prefer shots that show drones in action, especially over golf holes Capture branded signage (Drop Zone signs, tents, banners) No blurry, dark, or low-res images ...
Branded Elements
Drop Zone Flag/Tent: Must include logo and color gradient Scorecards or Leaderboards: Use branded headers and primary palette Merchandise: Hats, shirts, bags should use logo lockup and palette Printed Materials: Flyers, sponsor signs, and bo...
Tagline Suggestions
“One Shot. One Winner.” “Where Precision Drops Meet Golf Glory.” “Drop It Like It’s Hot.” “Golf Gets a Lift.”