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Tone Dos and Dont's
Do: Use excitement and golf-related humor Speak directly to the tournament audience Highlight the drone-powered wow factor Don't: Overuse drone jargon (e.g., payload, multirotor, gimbal) Get too technical — this is entertainment! ...
Brand Application
Microsite or Landing Page Email Marketing Templates Social Media Posts (Instagram, Facebook, LinkedIn) Event Booth Banners YouTube Intros/Overlays Stickers & Swag
1. Initial Inquiry
Contact via website, phone, or golf-course referral.
2. Proposal & Materials
Send promotional packet, pricing menu, sponsorship kit, and info sheets.
3. Commitment & Planning
Gather event schedule; if needed, secure FAA airspace authorization.
4. Pre-Event Call
Confirm logistics, timeline, prizes, and golf-course coordination.
5. Setup
Arrive early; deploy tent, signage, cones, and landing pads.
6. Execution
Follow event scripts for The Big Drop or The Drone Shot.
7. Teardown & Follow-Up
Safely pack equipment, collect media, and request reviews/testimonials.
Event Host
Primary Duties Requirements Main contact for organizers; manages schedule, sponsors, and crowd engagement. Outgoing personality, basic golf knowledge, strong communication skills.
Pilot-in-Command
Primary Duties Requirements Operates drone; responsible for compliance and safe flight. FAA Part 107 certified, 10 practice drops minimum.
Visual Observer / Crew
Primary Duties Requirements Maintains crowd safety, assists with setup, batteries, and logistics. FAA 107 encouraged; confident, attentive demeanor.
Crew Appearance
Coordinated branded shirts and hats; no personal logos larger than the Drop Your Shot™ mark.
Professional Conduct
Arrive ≥ 1 hr before event. Seek out organizer immediately; confirm schedule & restrooms. Maintain clean, organized, and friendly setup.
Engagement Tone
Professional + fun + energetic. Music audible but talk-friendly. Crew smiling, approachable, and prepared.
Marketing Presence
Branded tent, tablecloth, feather flag, and tabletop signage. Display payment QR codes and game instructions.
Media & Reviews
Capture photo/video (add-on or free promo clip). Encourage QR reviews and social tags. Follow up within 48 hrs for testimonial.
Compliance Agreement
Licensee signs acknowledgment form covering:operational safety, brand usage, media conduct, and legal ownership.(See Appendix C for signature page.)
License Model
One-time buy-in, perpetual license. Annual compliance attestation (no revenue tracking). Optional paid updates & support.
Brand Usage
Drop Your Shot™ is the primary brand; licensee may use “by [Company Name]” format. Must follow visual-hierarchy and color rules in Brand Kit. Non-compliance = material breach.