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Mining & Aggregates Inventory Services
(Primary Profit Engine – 50%) This should be treated as our “Core Division.” Why? Recurring revenue Clear ROI to client Strong differentiation High barrier to entry Structure: Service Line Lead – Mining & Aggregates Owns revenu...
Structure
This is volume-based and relationship-driven. Structure: Service Line Lead – Construction Owns: General contractor relationships Weekly / monthly site cadence Proposal templates Media standards Under this role: Field Ops (DJI /...
Structure
This is high-technical, reputation-sensitive work. Structure: Service Line Lead – Survey & Engineering Owns: Coordination with licensed surveyors QA/QC workflows Control standards CAD deliverable integrity EPSG & geodetic discipline...
Structure
(Opportunistic) This should NOT operate like a core division. It should be structured as: Creative Services – Shared Resource Pool Meaning: It does not get priority scheduling over revenue engine work It is slotted in when margin makes sense ...
Competitor Breakdown
1️⃣ Internal Drone Programs (Biggest Competitor) Most common threat: “We do this ourselves.” Typical setup: Propeller DroneDeploy Dedicated employee Software subscriptions ($10k–$50k+) Vehicles, labor burden, equipment ...
Key Sales Concepts
1. Volume vs. Mass (The Core Education Piece) Customers measure: Truck scales (in/out weights) Belt scales (production output) Loader bucket scales Sometimes multiple checkpoints per load These all measure mass. We measure: Volu...
Strategic Sales Themes
Educate without attacking. Emphasize consistency over time. Frame internal programs as hidden cost centers. Reinforce that we are specialists — not generalists.
PART 1: INDUSTRY STRUCTURE (Aggregates & Mining)
1.1 What We Actually Do We do not “serve mining.” We perform: Aerial inventory measurement and volumetric reporting for outdoor bulk materials. Mining & aggregates just happens to be the best-fit vertical. Core Function: Capture aerial imagery ...
2.1 Quarry (Stone Mining)
Process: Remove overburden Drill bore holes Blast rock Load shot rock Haul to primary crusher Convey to secondary crushers Separate by size Stockpile finished product Drone Applications: Overburden cut/fill ...
2.2 Sand & Gravel Plants
Process: Excavate or dredge Wash material Screen material Separate sand vs gravel Stockpile products Key Differences vs Quarries: Messier sites Poor pile definition Moisture variability Often near rivers H...
2.3 Cement & Lime Plants
Process: Mine limestone Crush material Heat in kiln (extreme temps) Produce clinker/lime Store in silos Fuel kilns with coal Drone Applications: Coal inventory Overburden Raw material piles Outdoor storage...
2.4 Terminals
Function: Rail in Stockpile Load out to trucks Serve metro markets Strategic importance: Centrally located High throughput Recurring inventory need Terminals are ideal recurring customers.
2.5 Ready Mix (Batch Plants)
Function: Store aggregates in bins Mix with cement + water Load concrete trucks Deliver within 30-minute radius Why We Love Them: Extremely dense geographically Multiple sites per owner Recurring replenishment Tight...
2.6 Asphalt Plants
Process: Aggregate Oil binder Heat drum Mix Load hot Key marker: The “arch” structure over drum system RAP (Recycled Asphalt Pavement) piles Drone Applications: RAP volume Aggregate inventory Multi-ya...
2.7 Concrete Recyclers
Function: Accept demolished concrete Crush it Screen it Sell flex base Often: Messy yards Mixed materials Irregular piles Great recurring volume clients.
Tier 1 – Super Majors
Examples: Martin Marietta Heidelberg Materials CRH Rogers Group AMI Characteristics: Hundreds of locations Regional divisions Area managers Structured corporate hierarchy Approach: Start local Ex...
Tier 2 – Regionals
Examples: Burnco TexMix Arcosa Knife River Characteristics: Multi-state 5–40 locations Strong regional identity Decision-making semi-centralized Ideal targets.