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Brand Voice
Tone: Confident, playful, energetic — with a touch of golf swagger. Style: Casual but clever. Avoid jargon, use plain language with clever hooks. Messaging Pillars: Precision Meets Fun – "Every drop counts." Tournament-Ready Entertainme...
Drop Your Shot
Core Offerings
The Big Drop™
Performed before tournament kickoff near the clubhouse or putting green. Drone carries 150 + numbered balls and releases them simultaneously. Closest ball to the hole wins; variations may include colored-ball prizes. Creates a dramatic, photo-worthy spectac...
The Drone Shot™
Hosted on a designated par-5 hole. Players purchase a chance to pilot a small drone toward the green and drop a ball when time expires. Combines skill, luck, and high-tech excitement while raising funds for the event.
Outline
Purpose: Evaluate performance and drive consistent improvement. Objectives: Safety, Customer Satisfaction, Brand Consistency, Growth. KPIs: Event count, participant ratings, incident rate, social reach. Feedback Methods: Organizer surveys, Q...
Overview & Brand Identity
Introduction
Welcome to Drop Your Shot™, the premier drone-powered golf-tournament experience. This manual defines the operational standards, safety procedures, and brand practices that ensure consistent, safe, and memorable events across all regions. All operators and li...