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2.6 Asphalt Plants
Process: Aggregate Oil binder Heat drum Mix Load hot Key marker: The “arch” structure over drum system RAP (Recycled Asphalt Pavement) piles Drone Applications: RAP volume Aggregate inventory Multi-ya...
2.7 Concrete Recyclers
Function: Accept demolished concrete Crush it Screen it Sell flex base Often: Messy yards Mixed materials Irregular piles Great recurring volume clients.
PART 3: COMPANY STRATIFICATION
Tier 1 – Super Majors
Examples: Martin Marietta Heidelberg Materials CRH Rogers Group AMI Characteristics: Hundreds of locations Regional divisions Area managers Structured corporate hierarchy Approach: Start local Ex...
Tier 2 – Regionals
Examples: Burnco TexMix Arcosa Knife River Characteristics: Multi-state 5–40 locations Strong regional identity Decision-making semi-centralized Ideal targets.
Tier 3 – Local Multi-Yard Operators
Examples: Titan ReadyMix Reynolds Asphalt 3–6 site operators Sweet spot: Enough scale to care Not too bureaucratic Recurring opportunity Accessible leadership
Tier 4 – One-Off Operators
Examples: Single yard sand pit Small ready mix startup Generally: Budget sensitive Low complexity Limited growth potential Low priority unless: Strategic geography Clusters nearby
Part 4: Prospecting System
We structure it into 4 channels.
4.1 Visual Map Prospecting (Old School)
Method: Open Google Maps (Satellite) Look for: Scars on earth Silos Bins Rail spurs Conveyors RAP piles Label locations Build custom My Maps layers Purpose: Identify clusters Build pilot-effi...
4.2 Permit-Based Prospecting (Underrated Weapon)
Key idea: Go where they are required to register. Examples: TCEQ wastewater permits (Ready Mix) Air quality permits Mining permits (ODNR) Surface mining databases EPA regulated entities These lists: Already verified ...
4.3 Trade Organization Prospecting
Levels: National: NSSGA NAPA NRMCA American Cement Association State: TEXAPA Oklahoma Aggregates Ohio Concrete Association Tactics: Member directories Board of directors lists Event attendance B...
4.4 GIS & Industry Databases
Examples: Mineralocity State GIS Mine Locators Aggregates Atlas These allow: Geographic density analysis Multi-site targeting Competitive mapping Territory optimization
PART 5: IDEAL CUSTOMER PROFILE (ICP)
Ideal Customer: 3+ locations Outdoor stockpiles Recurring throughput Controller or CFO involved Regional decision maker Audit sensitivity Volume discrepancies possible Avoid: One-off yards Hyper-budget sensitiv...
PART 5: IDEAL CUSTOMER PROFILE (ICP)
PART 6: INTERNAL REQUIREMENTS
To serve this industry well, we must: Maintain strong RTK alignment month-over-monthPrevent vertical shift errorsUse ground control properlyDeliver consistent file namingMaintain repeatable workflowsTrain pilots on plant layout recognitionUnderstand material ...
▶️txStockpiles: Sales Training Videos
txStockpiles 1 - Industry Overview txStockpiles 2 - Customers Pt. 1 txStockpiles 3 - Customers Pt. 2 txStockpiles 4 - Prospecting txStockpiles 5 - Trade Orgs txStockpiles 6 - Competitors txStockpiles 7: In-Person Sales Calls
🔽Sample Stockpile Reports
Stockpile Inventory – Sample Reports Purpose of This Page This page provides downloadable sample reports for use in the sales process. These reports are: Real examples of deliverables (with sensitive data removed) Representative of what clients receive A...
Apparel & SWAG
This should serve as a repository for places that we order from and vendors that we have used to acquire hats, shirts, stickers, really anything promotional.